If you were hit hard by the Panda changes that began in 2011, then your recourse really all depends on your situation and what you want to do.
You may be faced with a long period of recovery as you work to implement changes on your site. Most importantly, getting information that can help you with these changes is something that must be done. People that have been doing SEO for quite some time will give you the most accurate information. Without a doubt, Google will not offer any information to help. Only people that figure this out on their own can offer you the best insight.
One area that provides a good deal of flexibility has to do with content, and that should be good news for you. So, with that in mind, consider your content and how long it is and what you can do. It is true that your ability to capture more search terms will increase with both quality and length. If you do a good job with this, you’ll be ranking for search terms that you just never thought about. There are many scare tactics being used, and you have to remember that Google and their followers want you to stop doing anything SEO. There are some things that are probably out like paying close attention to density of your keywords. One thing about what they are doing lately is that it’s nothing new. You know that many types of backlinks are no longer as effective and there’s much more. This is just a gigantic change-up of the rules, the rules for search marketing are being changed and that’s about it. Complying with the changes in search marketing is easy unless you have to outsource all your writing. Mainly, it is people who have been focusing in volume of low quality backlinks that will suffer the most.
If you are in IM, then you have heard about Panda in 2011 and what has been going on here in 2012. Google and other major engines are working very hard to bring social media into their algorithms. The thing about social media is that it is not yet grown up which means it’s here for a while. But the point here is that backlinking has completely changed, and you can no longer rely on old backlinking methods. The thing you want to focus on now has to do with social media and what people decide to share.
Finding at least some success with search marketing at Google seems to be the lost holy grail for tens of millions. No matter what you do, you will have to work and there are no guarantees of success. In fact, Google is giving online businesses an awful taste of powerful medicine. Keep your eye on the ball because they are trying hard to force businesses to provide a good experience.
Red Rain SEO is a digital marketing agency. They work with their clients helping them on search engine optimization. Visit their website for more details